What We Do

Our mission is to support organisations in delivering meaningful, measurable action for nature

Our Services

Our flagship tool, the Nature Action and Transition Rating (NATR), is a science-based, flexible scoring system that tracks biodiversity performance across four key pillars.

We work directly with nature-focused NGOs as a fractional strategic lead, helping them to build structures and systems to amplify their impact.

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At Wild Plan, we help businesses understand their relationship with nature and take meaningful action to protect it.

Our flagship tool, the Nature Action and Transition Rating (NATR), is a science-based, flexible scoring system that tracks biodiversity performance across four key pillars:

Biodiversity Management

Value Chain Engagement

Nature Support

Governance

As pressure grows for businesses to act on biodiversity, many are left asking: What does good look like? Unlike climate action, where carbon metrics provide clear direction, nature performance has remained complex, fragmented, and difficult to measure.

NATR was created to close that gap. It provides a clear, credible way for businesses to assess how they’re performing on nature — and where they can improve. By turning complexity into structure, and ambition into action, NATR helps businesses lead with confidence into a nature-positive future.

What makes NATR different?

NATR was designed with the realities of business in mind.
It recognises that nature action isn’t one-size-fits-all — and that credibility matters. Whether you’re just starting out or looking to lead the field, NATR meets you where you are and helps you move forward with confidence. Here’s what makes it different.

NATR adapts to your business type, sector, and impact profile — ensuring that the actions assessed are proportionate, relevant, and achievable.

Track your year-on-year progress, benchmark against peers, and identify clear areas for growth. NATR turns performance into a journey, not a judgement.

NATR complements leading initiatives like TNFD, the Global Biodiversity Framework, and Science-Based Targets for Nature — helping you stay ahead of evolving expectations.

Go beyond direct impacts. NATR covers operations, supply chains, governance, and support for nature — giving you a 360° view of your organisation’s role in nature-positive transition.

Top scorers are eligible for audit and verification to ensure the credibility of public claims and build trust with stakeholders.

We also work directly with businesses, guiding them to:

Explore their connection to nature through impacts and dependencies assessment

Understand where they currently stand within their sector and in relation to their competitors

Identify clear, actionable steps to move toward a nature-positive future

And for environmental NGOs, we offer project support – from design and evaluation to impact tracking and partnership development – helping organizations secure funding, strengthen credibility, and scale their impact.

Whether you’re a business looking to do better or an NGO driving change on the ground, Wild Plan gives you the tools and support to turn ambition into action.

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Our NGO Clients

 

Interested in the NATR Pilot?

If your company has fewer than 25 members of staff and works in the tertiary sector (services, retail, finance, ICT), register your interest below and we’ll set up a chat!

Contact Wild Plan

nature@wildplan.ie

Silvermoon, Moneygourney, Douglas, Cork, T12 Y76D.

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