About Wild Plan
Wild Plan exists to help purpose-driven organisations deliver greater impact for nature. We do this by designing the systems, strategies, and tools needed to move from intention to action — and from action to measurable outcomes.
Founded in 2021 by bioscientist Lucy Gaffney, Wild Plan blends scientific rigour with practical strategy to support businesses and NGOs at different stages of their nature journey.
Whether guiding a micro business through biodiversity self-assessment, or helping a nature NGO strengthen its governance and impact, our work is rooted in trust, transparency, and meaningful change.
About Lucy
Lucy Gaffney is a bioscientist and nature-focused sustainability strategist. With over 20 years of experience launching and leading ventures in the life sciences sector, she now focuses on accelerating Ireland’s transition to a nature-positive economy.
In 2021, she founded Wild Plan and launched the development of Ireland’s national business and biodiversity platform, Business for Biodiversity Ireland. Lucy has held seats on several national and EU advisory boards, including the EU Commission’s European Business and Biodiversity Platform, the GoNaturePositive Impact Board, and the Steering Committee for Peatlands Finance Ireland. She also currently sits on the board of the East Cork Rivers Trust.
After addressing the Citizen’s Assembly on Biodiversity Loss in 2022, Lucy was named as one of the Irish Times 50 People to Watch in 2023 and UCD’s Class Acts 2024. She is widely recognised as a leading voice in Ireland’s transition to a nature-positive future.
She is passionate about nature conservation and proudly a member of the Irish Whale and Dolphin Group and Birdwatch Ireland.
Our NGO Clients
